After a solid nine-quarter streak of growth, the global PC market has now run out of steam. Worldwide shipments fell 4.9% year over year in the second quarter of 2026, dropping to 68.2 million units. The main culprit is a relentless memory chip shortage that is choking supply chains, forcing vendors to hike prices, and leaving consumers bearing the brunt. Yet, while most of the industry struggled in Q2, Apple managed to post double-digit growth, largely driven by strategic pricing and the explosive debut of the MacBook Neo. The 2026 RAM crisis, explained The technology industry is currently grappling with … The post Apple gains market share in Q2 2026 with MacBook Neo as global PC shipments decline appeared first…Read More
Apple gains market share in Q2 2026 with MacBook Neo as global PC shipments decline
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