Apple’s revenue set a new record in Q2 2026, taking 49% of global smartphone revenue. According to Counterpoint, the company grew 22% year-on-year, outpacing all major rivals even as shipments across the industry fell. The iPhone 17 lineup was the main driver. Demand stayed strong, and Apple kept prices steady while managing higher component costs. This helped the brand secure its biggest revenue share ever, showing its strength in the premium market. Samsung came in second with a 16% share, posting 9% growth from Galaxy A-series and Galaxy S26 sales. The company did well in the Middle East & Africa (MEA) and North America, supported by vertical integration and selective price increases. Chinese brands had a harder time. Xiaomi’s shipments… Read More
Apple takes record 49% share of smartphone revenue in Q2 2026
|
