Premiere smartphone brand HONOR has emerged as the fastest-growing smartphone brand in the Southeast Asian market. This news comes during the second quarter of 2026, as the brand secured an impressive 61 percent year-over-year sales surge. According to the latest market report from Counterpoint Research, this remarkable expansion occurred despite severe headwinds in the broader regional industry, where total smartphone shipments plummeted by 15 percent year-over-year. This downturn represents the steepest contraction the Southeast Asian smartphone sector has faced since its 13 percent year-on-year drop in the first quarter of 2023, driven primarily by persistent rising component cost pressures. Credits: Counterpoint Although HONOR did not secure a spot in the region’s top five brand rankings, its rapid market ascent has… Read More
HONOR is the fastest growing smartphone brand in SEA
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