HUAWEI may have a new sub-brand soon, 6 years after it sold HONOR to a consortium.File photo: Shenzhen store of HUAWEIA new HUAWEI sub-brand for the first time in years is coming?According to a China-based report from leakster Dingjiao Digital, the brand will be called “Xingmang,” which translates directly to “Starlight” in English.Based on trademark filings, Huawei Technologies Co., Ltd. applied for “Xingmang” trademarks as early as 2020 and 2023, which have already been registered. In July 2026, HUAWEI also submitted a new “Xingmang” application, now under review, covering electronic devices and communications-related categories.If a ” Starlight ” phone is ever released, the brand is rumored to position it in the mid-range category. The devices are expected to feature its self-developed…Read More
Rumor: HUAWEI to launch a new sub-brand “Xingmang” or “Starlight”
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