Ahead of the Xiaomi 17 Series global release, Xiaomi and Leica announced that they have entered a new era in their partnership.File photo: Xiaomi 17 UltraXiaomi and Leica extend partnership. What does this mean?Now in its 4th year, the partnership has evolved from joint R&D (co-engineering) into what they call a strategic “co-creation” model.In particular, Xiaomi and Leica claim that engineers from both parties have finally managed to incorporate professional optics, design aesthetics, and interface concepts of Leica cameras into new Xiaomi smartphones.The statement also revealed that the group will focus on “Essential Leica Imagery,” suggesting that they are returning to Leica’s core philosophies of capturing light, shadow, and decisive moments with authenticity.It also aims to set new benchmarks in smartphone camera optics…Read More
