Infinix has announced YUNA from K-pop group ITZY as its first global brand ambassador, marking a new step in the company’s international branding efforts. The partnership coincides with the global debut of the Infinix NOTE 60 Series, which will be introduced as part of the company’s yearly flagship lineup. Why It Matters: This move shows Infinix’s push to strengthen its presence in the more premium smartphone segment while appealing to younger users who value identity-driven technology experiences. By linking a global pop culture figure with its product launch, the company is aligning its marketing approach with lifestyle-focused tech branding trends. The collaboration positions YUNA as the face of Infinix’s campaign centered on youth expression and creativity. According to the brand,… Read More
Infinix outs Pre-order details for ITZY Yuna-approved NOTE 60 Series
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