HONOR has announced a strategic partnership with ZXMOTO, marking its entry into global motorsport through the FIM Superbike World Championship. Under the agreement, HONOR will serve as ZXMOTO’s official strategic partner and sponsor its global campaign in the WSBK. The collaboration brings together two fast-rising players aiming to push boundaries in performance, manufacturing, and premium experiences. A shared challenger mindset ZXMOTO, founded by Zhang Xue, has quickly grown from a startup into a serious contender in international racing. The brand recently made history by becoming the first Chinese manufacturer to secure a double victory in the World Supersport category at a WSBK round in Portugal. That momentum feeds directly into this partnership. Both companies are positioning themselves toward a similar… Read More
HONOR partners with ZXMOTO for WSBK global campaign
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