IDC’s latest report places Samsung as the world’s largest smartphone maker in Q1 2026, with a 21.7% market share and 3.6% year-over-year growth. Apple followed closely at 21% share, with stronger growth at 5%. Samsung’s Galaxy S series and foldables are key drivers, while Apple’s momentum was boosted by strong demand in China. According to IDC, global smartphone shipments fell 4.1% compared to last year. Rising component costs, energy prices, and geopolitical tensions affected the market. Budget devices under $200 were hit hardest, while premium brands like Samsung and Apple managed to hold steady. Apple’s performance was particularly strong in China, where shipments grew 23%. Samsung maintained its lead globally, supported by its premium lineup and wide distribution. Other Chinese… Read More
IDC puts Samsung first in Q1 2026, Counterpoint says Apple
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