Samsung has an unlikely rival. Dua Lipa is suing the South Korean company for using her image without her permission. In the marketing world, brand endorsers are part and parcel of how products are pushed to the market. Famous celebrities are often asked to advertise a product for their potential star power. That said, a company needs the endorser’s consent first. According to a new suit (via Variety), pop star Dua Lipa is suing Samsung for using her image to endorse TVs without her consent. The South Korean brand is reportedly using Lipa’s photo on the packaging of its TVs. Lipa alleges that the photo’s usage implies that she endorses the TV, which she does not. The complaint also alleges… Read More
Dua Lipa is suing Samsung for $15 million
|
