How Infinix and Pininfarina go beyond the “Ultra” flagship stereotype

How Infinix and Pininfarina go beyond the “Ultra” flagship stereotype

|

There’s quite a bit of hype going around as the Infinix Note 60 Series recently made its stylish debut in local retail shops. This launch marks a significant milestone as the tech provider collaborates with the legendary Italian design firm Pininfarina, marking the first time in the design house’s 95-year history that it has crossed over to shape a smartphone’s exterior. The partnership aims to move the brand into the premium segment by redefining the relationship between form and function, moving away from bulky, conservative flagship stereotypes to embrace a more elegant “New Ultra” aesthetic specifically tailored for expressive young urban professionals. Central to this transformation is the NOTE 60 Ultra, which introduces a breakthrough “Uni-Chassis” Camera Module. This integrated… Read More

Share This Post:

Leave a Comment