Apple Price Increases Are ‘Unavoidable’ as Memory Costs Surge, Tim Cook Says

Apple customers may soon have to pay more for upcoming iPhones, Macs, iPads, and other devices as the company deals with rapidly rising memory and storage costs. Apple CEO Tim Cook confirmed in an interview with The Wall Street Journal that the company is preparing to pass some of these additional costs on to consumers. “Unfortunately, price increases are unavoidable,” Cook said. Apple has reportedly spent months trying to absorb the higher component costs and protect customers from price increases. However, Cook said the situation has become unsustainable for the company. Apple has not revealed which products will cost more Cook did not specify which Apple products will receive price increases. He also did not reveal how much prices could… Read More