Swatch wants $170 million from Samsung in a UK trademark fight over smartwatch apps that copied designs from its brands like Omega and Tissot. The case dates back to 2019, when Swatch first sued Samsung for infringement. London’s High Court already ruled in 2022 that Samsung was liable. The trial wrapped up on June 26, 2026, and a decision on damages is expected soon. The dispute started in 2019 and also covers alleged infringement in the EU. A UK ruling could set the stage for a similar claim in the US against a Samsung unit. Swatch says the damages reflect hypothetical license fees across 10 of its luxury brands. The company argues that licensing designs for smartwatches would weaken brand… Read More
Swatch wants $170M from Samsung in UK trademark fight
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