HONOR appears to be gaining serious ground in the Philippine smartphone market, with new data showing the brand reaching a milestone in early 2026. According to Omdia, HONOR captured 10% of smartphone shipments in the Philippines during the first quarter of 2026, meaning one in every 10 smartphones shipped in the country during the period carried the brand. The figure also marks HONOR’s entry into the country’s top five smartphone brands for the first time. Why it Matters: The Philippine smartphone market has long been dominated by a handful of major players, making it difficult for newer challengers to break through. HONOR reaching the top five suggests the local market is becoming more competitive as buyer preferences continue to shift.… Read More

1 in 10 PH smartphone shipments went to HONOR in Q1 2026: Report
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