Counterpoint Research says competition from HUAWEI, Xiaomi, OPPO, and vivo in China is eroding Apple’s lead.File photo: iPhone 17 Pro Series, Find X9 UltraApple’s lead narrows in ChinaImage from Counterpoint ResearchApple’s share of the global premium smartphone segment fell to 65 percent in the first half of 2026, down from 74 percent in the first half of 2022.According to Counterpoint Research’s Handset Model Sales Tracker, the decline came even as Apple’s unit sales in the segment grew 9 percent year-on-year, a gain Counterpoint attributes to strong performance from the iPhone 17 Series, particularly the base model. Counterpoint defines the premium segment as smartphones with a wholesale average selling price of USD 600 (around PHP 36,500) and above.Counterpoint attributes Apple’s shrinking…Read More
Apple still commands 65% of premium market—OPPO’s 69% surge shows rivals closing in
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