HONOR partners with ARRI to bring cinematic image science to smartphones

HONOR has announced a strategic technical collaboration with ARRI, a global leader in professional cinema camera technology. The partnership aims to bring established cinematic imaging standards into the fast-growing world of mobile content creation. HONOR will combine its mobile imaging systems with ARRI’s century-long expertise in defining cinematic image quality. HONOR CEO James Li said the company wants to inspire creativity through technology. He added that ARRI has shaped the visual language of cinema for generations. Through this collaboration, HONOR plans to integrate professional imaging standards and workflows into its smartphones. ARRI also sees smartphones as serious creative tools. David Bermbach, Managing Director at ARRI, said consumer phones already appear in blockbuster productions around the world. He said the time… Read More