For a brief moment, I thought Tim Cook was refusing to step down as Apple’s CEO. Apple’s “Surprise and shine” event, which heralded the coming of the foldable iPhone Duo, started bombastically with a montage of cinematic moments spanning different genres. The main point was: “what’s the best way to start an opening scene?” After what felt like an age, the all-too-familiar voice of Tim Cook came on, perhaps for the very last time. But rather than overstaying his exit as the former CEO, he describes that the perfect opener should be classic, as a car that is, quite symbolically, riding off into the sunset. He then explains that he’s not the main character anymore. Last shot of Tim Cook at the… Read More

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