How LG is designing the right ice for every drink and occasion

How LG is designing the right ice for every drink and occasion

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How LG is designing the right ice for every drink and occasion Gadgets Magazine Ice is often treated as a small refrigerator feature, but it can influence how people experience everything from iced coffee and soft drinks to cocktails and everyday hydration. LG is taking a broader view of ice, describing it not simply as something a refrigerator makes, but as a point where technology, hygiene, convenience, and lifestyle come together. This shift is behind the company’s use of the term “Ice Solution” instead of “Ice Maker.” To explain the concept, LG brought together Minjae Kwon of Asia sales, Sungeun Kim of marketing communication, and Sangdeuk Son of product planning to discuss how customer habits are shaping the development of… Read More

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