Omdia’s report shows shipments totaling 21.6 million units as brands prioritize margins over volume.Despite a 9% dip in SEA shipments, HONOR shines in Q1 2026Samsung leads the region; HONOR is the standout growerSoutheast Asia’s smartphone market declined 9 percent year-on-year in Q1 2026, with shipments totaling 21.6 million units.Southeast Asia smartphone shipments fall 9 percent in Q1 2026, HONOR is the standout growerHowever, Omdia noted in its latest report that the standout metric was average selling price, which reached a record high of USD 349 or around PHP 19,470 in Q1 2026, up 19 percent year-on-year, as memory cost inflation reset device pricing across the region.The divergence between volume and value is a clear signal that the region’s vendor landscape…Read More
#ICYMI: Despite a 9% dip in SEA shipments, HONOR shines in Q1 2026
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