IDC’s Quarterly Mobile Phone Tracker for February 2026 revealed the latest top 5 smartphone companies in Southeast Asia based on Unit Shipment Share.File photo: OPPO Reno14 Series 5G, Galaxy A36, 56Top 5 smartphone brands in SEA (2025)It showed that Samsung is still on top, followed by OPPO, Apple, Xiaomi, and Transsion (TECNO, Infinix, itel) in 2025.IDC shared that Samsung’s lead was driven by the Galaxy A Series, and Apple placed third in the region for the first time ever.Top 5 smartphone brands in SEA 2025ASEAN smartphone shipments plateau, rising just 0.7% in 2025 after hitting 100M units in 2024. Market share per countryBut the market’s total value increased by 13% YoY, and shipments of smartphones below USD 200 declined by 5.7%…Read More
IDC: Samsung leads smartphone market share in Southeast Asia, OPPO second, Apple third
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