Brand recognized for campaigns bridging gaming culture and Filipino values education.Courtesy: Jollibee PhilippinesWins cover Esports/Gaming and PR Event categoriesJollibee Philippines has bagged a double victory at the PR Awards Asia-Pacific.Jollibee earned gold and bronze honors at the 25th PR Awards Asia-Pacific for campaigns recognized in the Esports/Gaming and PR Event categories.The brand was awarded Gold for its “Jollibee GameJoy Combos” campaign under the Esports/Gaming category for integrating gaming culture into its engagement strategy to reach younger audiences.The initiative, a promotional dining program in partnership with UniPin, bundles select meals with GameJoy Credits Mystery Cards that can be redeemed as in-game credits across thousands of online titles, linking food purchases with gaming rewards.It also received a Bronze award in the PR…Read More
Jollibee bags double honors at 25th PR Awards Asia-Pacific
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