NEWSTALGIA brings memories and marketing together Gadgets Magazine PROJECT ZENITH successfully held NEWSTALGIA: When Memories Meet Marketing at PUP Bulwagang Balagtas, bringing together students, aspiring marketers, and creatives for a unique learning experience centered on the power of nostalgia in modern marketing. Hosted by Buknoy Gonzales and Angel Sanchez, the event combined insightful discussions, interactive activities, and captivating performances, encouraging participants to explore the connection between memories and meaningful brand experiences. The event featured talks by Psych Rezza Mhay Maaño, who discussed the psychology of nostalgia and why people experience it, and Raeselle Angeles, who shared valuable insights into marketing communications, storytelling, and audience engagement. Their sessions highlighted how emotional connections play a vital role in influencing consumer behavior and… Read More
NEWSTALGIA brings memories and marketing together
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