The premium smartphone market reached a record 29% share of global sales in H1 2026, up from 25% last year, according to Counterpoint data. Apple, Samsung, and OPPO are leading the charge as more buyers choose higher-priced models. Apple stayed on top with a 65% share, though down from 74% in 2022. The iPhone 17 base model helped Apple grow 9% year-on-year. Samsung followed with a 19% share and 3% growth, driven by the Galaxy S26 Ultra and its new Privacy Display. Meanwhile, OPPO posted the fastest rise, jumping 69% year-on-year, driven by strong demand for the Find X9 series. Other Chinese brands also grew. vivo posted 20% growth with its X300 series, while Huawei and Xiaomi expanded their premium… Read More
Report: Premium smartphone market hits 29% as Apple, Samsung, OPPO lead
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