Smartphone market falls 20%, lowest since 2012; Samsung and Apple dominate top 5

Smartphone market falls 20%, lowest since 2012; Samsung and Apple dominate top 5

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According to Counterpoint Research’s latest report, global smartphone shipments dropped sharply in Q3 2026, the lowest third-quarter level in 14 years.File photo: Z Fold8 Series and iPhone 18 Pro SeriesGlobal smartphone shipments dropped sharply in Q3 2026The market suffered a 20% year-on-year drop driven by persistent memory shortages that pushed up component costs and retail prices, widening the gap between premium and budget devices.Photo from Counterpoint ResearchThe report noted that consumers responded by holding onto their phones longer, exploring refurbished options, and focusing on higher-value models.Samsung maintained its lead with a 23 percent share, buoyed by strong demand for the Galaxy Z Fold8 and steady supply of its A Series.Apple followed closely with a record 22 percent share, thanks to…Read More

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