A new survey shows iPhone and Samsung users are more loyal than ever. According to phone trade-in site SellCell, Apple’s loyalty rate hit 96.4%, while Samsung bounced back to 90.1%, marking record highs for both brands. Only 3.6% of iPhone users plan to switch, mostly to Samsung or Google Pixel. In contrast, 13.6% of Android users expect to move to another brand, making them almost four times more likely to switch than iPhone owners. Google also improved, with loyalty climbing to 86.8%, up from 65.2% in 2021. The data shows long-term attachment is stronger among iPhone users, with 83.8% sticking with Apple for over five years, compared to 33.8% of Android users. Reasons for staying vary. For iPhone users, brand… Read More
Survey shows iPhone and Samsung users more loyal than ever
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