Tim Cook: Apple price hikes “unavoidable” amid memory shortage

Tim Cook says Apple price increases are “unavoidable” amid a memory shortage, with Macs and iPads likely affected first.File photo: iPad Pro M4Because of the current AI bubbleApple has confirmed that prices will rise across its product lineup, citing a worsening global memory shortage. Tim Cook: Apple price hikes “unavoidable” amid memory shortageCEO Tim Cook delivered the news in a Wednesday interview with The Wall Street Journal, speaking with unusual candor for a company that rarely discusses pricing in advance.Unfortunately, price increases are unavoidable, he said. We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable. Cook didn’t specify which…Read More