Global smartphone shipments fell 20% in Q3 2026, according to Counterpoint Research data. That’s the lowest third-quarter level in 14 years. Even with the drop, the top 5 brands kept their spots in shipment share. Samsung stayed at number one with 23% share. Strong demand for the Galaxy Z Fold8 and steady supply of its A series helped it keep the lead. Apple followed close behind with a 22% share, its highest ever in a Q3. The iPhone 18 Pro launch in China and India boosted sales, though the lack of a base iPhone 18 limited overall shipments. Xiaomi came in third with a 12% share. The brand cut back on low-price models and focused on premium devices like the… Read More
Top 5 smartphone brands: Samsung, Apple lead global shipments in Q3 2026
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