Global smartphone shipments dropped 11% year-on-year in Q2 2026, according to Counterpoint. That’s the lowest second-quarter level in 13 years. The decline was caused by the ongoing DRAM and NAND memory shortage, which pushed prices higher and slowed demand worldwide. Samsung climbed back to the top with 24% market share, driven by strong Galaxy S26 sales, especially the S26 Ultra. Apple followed with 20% share, growing 3% year-on-year. The iPhone 17 was the most shipped model, but weaker demand in China and softer sales of older iPhones pulled growth down. Xiaomi, OPPO, and vivo posted sharp declines as rising component costs hit budget and mid-tier devices hardest. On the other hand, Google grew 16% and Huawei 6%, thanks to new… Read More
Top 5 smartphone brands: Samsung, Apple lead Q2 2026
|
