HUAWEI is officially launching its new sub-brand, OSTA, on Nov. 20, marking the technology giant’s first major return to the sub-brand strategy since it sold off HONOR in 2020. Six years after parting ways with its youth-focused offshoot, HUAWEI is ready to run the playbook all over again. The new hardware label looks perfectly positioned to shake up the smartphone market, and the news comes straight from the top. Richard Yu, chairman of the HUAWEI Consumer Business Group, casually dropped the launch date on Weibo. But in a classic tech executive move, the medium was the message; his post was … The post HUAWEI to launch new sub-brand OSTA, 6 years after selling HONOR appeared first on REVU Philippines.Read More
HUAWEI to launch new sub-brand OSTA, 6 years after selling HONOR
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