MANILA – Lenovo announced a global partnership with David Beckham, bringing together one of the world’s most recognized cultural figures and one of the world’s leading technology companies. The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.The first of its kind Lenovo partnership will see David Beckham participating in Lenovo’s work on sports-focused AI-driven solutions that are transforming the game for clubs, players, officials, and fans, specifically related to improving performance for teams, creating better experiences for fans, enabling more efficient operations, and driving new revenue streams through AI-driven innovation.As someone who runs his own businesses, David Beckham brings… Read More
Lenovo Taps David Beckham in New Global Partnership Ahead of FIFA 2026
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