Tech brand nubia is aggressively expanding its footprint locally, announcing a 15% increase in its retail expansion budget for 2026. This strategic move follows a period of rapid growth, which saw the company’s total retail touchpoints jump from 700 in 2024 to over 1,200 by the end of 2025. The brand recently marked a significant milestone with the opening of its sixth concept store at SM City Fairview, a location designed to anchor its presence for consumers in Northern Metro Manila and nearby provinces. According to Gavin Lian, Country Head of nubia Philippines, the expansion aims to build a stronger omnichannel presence, making the brand’s lifestyle and gaming devices more accessible to Filipino consumers. The 2026 roadmap sets ambitious targets,… Read More
nubia opens new concept stores, expands retail footprint
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